Well, if you run a page on Facebook you have probably noticed by now that they have been tinkering about with things yet again!!
This is the latest in a long line of so called improvements but in reality it is nothing of the sort.
Facebook seem determined to do as much as they can to limit post reach and therefore are trying to force page owners to pay to get their posts seen by people who have liked the page.
I think its totally out of order and is hurting an awful lot of small businesses.
I have 747 likers on my page yet my post reach has been as low as 4 on 2 separate occasons over the past few days. Even accounting for posting at different times of the day, my post reach rarely reaches double figures.
This was evident during the recent online auction I ran last month when there were hardly any bids because people were not seeing any of the posts.
It has got to the point now where I am wondering if it's worth being on FB.
As some of you know, I make and sell my items to raise funds for charity and good causes. As a result of these FB changes I have hardly made any sales this year so far - quite simply because no one is seeing any of my posts. This is very frustrating, not lease because it means that the good causes are loosing out on funds.
I recently contacted AMMF, who are the charity I raise funds for, and asked if they knew of any fundraisers who would be interested in some handmade items to sell at events. They replied that they accepted items and then passed them onto people who were holding fundraising events for them so I sent them a big parcel of goodies which they were very grateful for.
I think this is what I will be doing from no on. I'll make the items; post details on the FB page so people can see what I'm making and then parcel them up and send them onto AMMF so they can pass them on. They will still be getting the money - which is all that matters really.
I shall still do my online auction for AMMF each March in Mom's memory but there doesn't seem much point in trying to sell stuff via FB if no one is seeing any of the posts.
So over the next few weeks I shall be taking stuff off my FB page and parcelling some more goodies up for AMMF.
Have the FB changes affected you in anyway. Let me know in the comments section below as I'd be interested to hear from others.
Kaz
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